Youtube releases their CRUD
A lot has already been said about the enhanced version of the Youtube APIs and their threat to “traditional video platforms”. See refs below as well as Youtube’s own take.
In a quick summary, Youtube now allows developers to integrate with their encoding and video delivery platform, including without the “chrome” i.e. in a non-Youtube branded player! This super-syndication of Youtube content, should, in theory allow Youtube videos to fit nicely into business, without the feeling “there’s an amateur video stuck on our expensive website”.
However, it remains to me, only a 1-way commercial deal, because anyone using the Youtube system will end up with Youtube ads (you can’t put your own in) and all videos uploaded are also now in the Youtube ecosystem, enlarging it still further.
Even so, for us at Twofour, it’s a long-awaited opportunity to allow our media publishing system to publish our clients’ content direct to Youtube – an “upload once, publish everywhere” philosophy that’s at the heart of what we do.
CRUD is Create, Read, Upload and Delete - just in case you were getting it muddled up with the more frequent British use of the term crud - an unpleasantly dirty or messy substance
http://www.thestandard.com/news/2008/03/12/youtube-offers-new-services-third-parties-big-win-youtube
Filed under: Commercial
